Personalization has benefited several markets such as fashion, beauty, and health to get closer to their consumers. It helps in two ways:
— Giving room for the consumer to be in control
— Empowering brand ambassadors to make better decisions
88% of people say if the sustainable lifestyle could save them money they would adopt it– especially if the lifestyle is convenient. Upon this rising demand for sustainable products, brands and designers make changes in the business model and use alternative materials. These are some trend on sustainability that could change our future lifestyle.